Ever Wonder What Publishers Had for Breakfast?

According to MediaBistro’s GalleyCat blog, publishers like W. W. Norton are the latest to jump on the Twitter trend. Twitter, for the uninitiated, is a text-based social networking tool that allows users to send and receive frequent, micro-blog updates from their friends. (See one Belgian man’s Twitter friend-graph below. That guy’s birthday parties must be insane.)

Twitter, in recent months, has been sidling into the advertising/publicity world and is being employed by companies looking to boost profiles or garner followers. One such company is stalwart publishing house W.W. Norton, who has set up their account HERE and are gathering fellow Twitter-ees. But what will this constant stream of chatter do for the publishing world? And is there such as thing as too much info?

Read more on GalleyCat HERE.

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