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An Agent at the Table: Interview with Adriann Ranta of Wolf Literary Services

Have you ever wanted to sit a literary agent down and ask them all those burning questions bouncing around in your brain: How important is the query? What kind of books get you excited? How many author clients do you REALLY find in the slush pile?

So have we. And so we did. Enter Adriann Ranta, newly-arrived agent at Wolf Literary Services who has spent years shepherding writers through the editing and agenting processes. Adriann handled all the hard-hitting writing questions we dished out, and even asked for seconds.

Read on to discover what Adriann considers the best kind of query letters, what she thinks about YA books, and why she loves the word “percussive.” Then it’ll be time to get an agent for yourself! Success never tasted so good!

WordHustler: How did you get your start in the publishing industry?

Adriann Ranta: I graduated with my obligatory, directionless liberal arts degree having no idea what I wanted to do with books, but knowing I had to do something with them since they’re all I’ve really felt passionately about. After considering and quickly declining a phone sex job as an outlet for creativity, I got a job at The Editorial Department, the oldest freelance editing firm in the country, based in Tucson, AZ.

I worked as their managing editor of Between the Lines, gathering info and interviewing professionals in the industry. Eventually, I moved to New York and through a variety of internships, assistant positions, and odd jobs found that agenting is the niche that most suits me.

WH: What’s the main difference between editing and agenting, and why did you decide to make the switch?

AR: I really enjoy the entrepreneurial spirit of agenting. There’s a huge amount of flexibility in what an agent decides to take on, and it’s heavily based on individual sensibilities and gut. An agent is present in most every aspect of publication (from line-editing a rough manuscript to cover consultation and publicity) so it feels impossible to have a boring day.

Then there’s the chance to “discover” breathtaking new books, meet some of the warmest, most passionate people in an industry devoted to something I love, and championing authors through a difficult and unpredictable career. I still enjoy the editing process, but I find agenting more varied and eventful.

WH: What draws you to a fiction book? Non-fiction?

AR: With both, voice is very important to me. There are a lot of aspects of a manuscript that can be fixed through the editing process, but voice seems to be one of those things that you either have or you don’t. If the writing itself is boring, stilted, awkward, unrealistic, or self-conscious I don’t care what it’s about, I can’t read it.

I personally enjoy edgier books with quirky, unique protagonists. I love spunky, fresh narrators that show a different view of the world we see every day. I have a hard time with fantasy with no rooting in the real world.

An engaging voice is crucial in trade non-fiction, and a bizarre topic, new perspective, or unique credibility usually hooks me.

WH: You also represent a fair amount of YA authors. Do you think the YA world is more challenging than the adult world?

AR: The only aspect I find challenging is the misconception that YA is a dumbed-down version of an adult book. The tendency to underestimate what teenagers are capable of reading is especially frustrating. The market for YA, however, has shown to be a thriving genre with tons of exciting new voices.

WH: Who are a few of your favorite authors out there today?

AR: Ugh, I have always struggled with this question! I adore Tana French’s police procedurals, I absolutely devoured Cory Doctorow’s LITTLE BROTHER over the course of a recent weekend, and currently can’t put down Stieg Larsson’s bestselling series. Also Sherman Alexie, Tom Robbins, Junot Diaz, and tons more.

WH: What’s your take on the publishing industry today? In dire straits or blooming? Both? Neither?

AR: I think that publishing is economizing just like other businesses are-neither dire straits nor blooming. I’m interested to see where we go with ebooks (Nathan Bransford recently made an interesting post about this), though I personally can’t imagine ever foregoing a physical, bound book for an electronic one. It’s depressing to think about a world without bookstores everywhere, but the people I speak to are just trying to be informed and flexible.

WH: Let’s get into the nitty-gritty: what percentage of authors that you decide to represent come from the unsolicited submissions?

AR: Since I’m just starting to build my list at Wolf Literary, I’m relying a lot on the slush pile at the moment. Unfortunately, it’s inevitable that I’ll start getting roped into mass emailed submissions rather than personalized, researched queries, so that percentage will get a bit grimmer.

WH: How important is the query letter? Do you want any sample pages or does the query make enough of a first impression?

AR: The query letter is indescribably important! We do ask for the first 50 pages of the manuscript, but if the query letter doesn’t exhibit the author’s skill as a writer or the hook of the manuscript, there’s no reason to read beyond that pitch letter. The query letter should be the apex of an author’s writing skill.

WH: What are three things in a query that make you want to read more?

AR: One of my authors used the word “percussive” in his query letter, which was the absolute perfect, most thought out word choice. So:

1)      Clever, elegant word choice
2)      Clear, engaging, succinct prose
3)      Research into agency guidelines and individual tastes

WH: What are three things that let you know this project/writer isn’t for you?

AR: 1)      Lack of professionalism (typos, pink stationery, head shots, scorpions set in acrylic resin…)
2)      No research into how we’d prefer to accept queries or what my interests are
3)      Obsessive emails/phone calls/faxes/smoke signals beyond just “checking in”

WH: What advice can you give aspiring writers out there?

AR: The representation process is very subjective, which makes personalization and research incredibly important. Sending a manuscript to an agent that pointedly doesn’t represent your genre is a waste of everyone’s time. Be patient, be persistent, be positive-just like any other professional relationship, sometimes random timing is everything. (That was unintentionally alliterative.)

WH: Shameless plug alert: do you think WordHustler helps writers successfully get their work out there and into your hands, professionally and effectively?

AR: I’m a huge fan of any vehicle that helps writers and agents find each other.

You heard it here first, Hustlers. Adriann accepts queries via email, which means you can sign up for our brand new Digital Submission System and be able to access Wolf Literary Services’ contact info and track your submission to them, all in one organized place: WordHustler. Sign up today!

10 comments

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2 Cynthia Schuerr { 01.19.10 at 4:37 am }

This is a very informative interview. Great information for any writer, but especially someone in the early stages of writing (like me).
Thank you!

3 Russell Bittner { 01.19.10 at 6:25 am }

WH and AR,

Thanks for this.

Much of what Adriann has to say makes perfect sense.

I have to wonder, however, whether she understands how frustrating it is for writers who spend hours reading various submissions guidelines, personalizing queries, submitting according to a given agent’s requirements… only to find at the END of the process that an agent “no longer accepts unsolicited queries” or some such rubbish.

Hooking up with an agent in the digital age is, yes, in many respects easier than it used to be — at least on the surface. However, making a REAL connection still seems to require networking in the old-fashioned way: (1) you know somebody who knows somebody who knows the agent; (2) you attend a writers’ conference or acolytes’ cocktail party, meet the agent and buy her a drink; (3) your mother and the agent’s mother hang out at the same country club; (4) you’re enrolled in the MFA program at the University of Iowa.

Any way you cut it — unless you’re Mother Teresa or have a mother as persistent as John Kennedy Toole’s once was — the whole business seems to me to operate more and more like the Vatican. In other words, you ain’t in unless you’re IN.

Outsiders, of course, are always welcome to use the Service Entrance (read: submit to the slush pile) and take their chances.

Russell

4 Mario { 01.19.10 at 8:29 am }

Really reassuring to know that the publishing world is constantly being replinished with new people entering the business with a fresh, less jaded perspective regarding the age-old dilemma of good writing vs. profitable writing.

5 Robert Bresky { 01.19.10 at 9:54 am }

Adrian,

Are you interested in autobiography or short stories?

6 Adriann Ranta { 01.19.10 at 12:23 pm }

Russell: Take heart! I am familiar with how insider-ish the publishing world is, as submitting manuscripts to editors follows the same circuitous, coded, cocktail-laden route that writers take to find an agent. Sometimes it’s disheartening and difficult, sometimes it’s fun and enlightening, mostly it’s a mix of both. Even if they can’t help you professionally, at least you’ve met wonderful people that share your passions and interests (to be nauseatingly positive about it). Keeping as informed as you can about agents you’re querying is the most you can do.

Robert: Sure, but for autobiography I look for a truly unique angle or hook, and for short stories I look for a significant publication history (literary magazines, etc.).

7 Ross Browne { 01.20.10 at 3:05 pm }

Warm hellos to Adriann from Tucson and thanks for these candid reflections. Don’t think you’re not missed!

8 alison giblin { 01.21.10 at 7:01 pm }

I enjoyed your Q & A. What would one need to do to get a book into your hands? I am a first time author of a childrens’ book. Very cute illustrations…but the story line is weak. I haven’t the faintest idea as to go about securing an agent to look at my little gem. What do you suggest?

9 Adriann Ranta { 01.22.10 at 10:49 am }

Ross: Warm hellos from New York!

Alison: Here’s my page on Publishers Marketplace with our submission guidelines: http://www.publishersmarketplace.com/members/ARanta/
I would suggest referencing other children’s books similar to yours that have already been successfully published and getting some sort of critical feedback from other authors to make you book as strong as possible before querying widely.

10 awalls { 01.22.10 at 10:53 am }

I’d also add you can find Adriann’s guidelines right here on WordHustler: http://www.wordhustler.com/agents/4779/Wolf-Literary-Services-LLC.html

And we can help you submit digitally if you sign up for our brand new Digital Submission System! :)

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